Moscow's presentation named the best at IBTM in Barcelona

November 27, 2019
Tourism and travels

The Moscow booth, arranged by the Moscow City Tourism Committee, was awarded for the best tourism presentation at IBTM in Barcelona. The 3-day event has brought together about 3,000 exhibitors from 150 countries.

15 Moscow meeting and event companies were presented at the Moscow booth. They negotiated with potential business partners and signed contracts.

'The award we received at IBTM in Spain was the sixth one in 2019. It means that we have chosen the right format and concept of presenting Moscow on the global stage as a tourist destination. The fact that the event had facilitated profitable contracts signed by Moscow tourism companies and limelighted Moscow as the best business tourism destination speaks for effectiveness of the trade show in Barcelona. Some 1,000 meetings and negotiations and positive feedback from the booth participants are the best proof,' said Deputy Chairman of the Moscow City Tourism Committee Tatiana Sharshavitskaya

As an IBTM participant, Moscow booth aimed to establish professional ties between the tourist communities of Moscow and Europe, and demonstrate opportunities Moscow offers as an international event venue. During the trade fair, Moscow booth presented Moscow sights, opportunities and cultural events. Visitors could make a VR flight over Moscow, a tour of the exhibitions of Ivan Shishkin, Natalia Goncharova and Kazimir Malevich's paintings in the Tretyakov Gallery.

Businessmen who had participated in the trade show shared their impressions.

'Once again, the booth of the Moscow City Tourism Committee became a point of attraction for IBTM participants and visitors. Its open bright and unique design and modern content were turning heads. The booth has seen hundreds of successful business meetings. Smart workplace design, appealing content, and the best specialists created an easy and comfortable working climate. Being a part of the Moscow brand was very pleasant, honourable and valuable experience,' Yevgeny Shishigin said.

'We would like to say thank you to the Moscow City Tourism Committee for the excellent working conditions at IBTM 2019, attractive design of the booth, hospitality and comprehensive support of clients visiting us, for the content and creative presentations of Moscow. We believe that IBTM will boost tourism industry in Moscow,' Vladimir Gabarayev said.

'IBTM was very effective for our company, as we had signed a number of contracts for the next year, and met new partners,' Alexei Pavlov shared his impressions.

'The trade fair was held at the highest level. Convenient working conditions and comfortable communication promoted insightful and productive meetings,' Boris Molochnik noted.

IBTM World 2019 is a high-profile international tourism trade fair, a major platform for industry professionals to meet with international industry suppliers.

Over 2019, Moscow booth won six international tourism awards, for Best Booth Design in Seoul, Best Creative Award in Beijing, and Audience Choice Award in Hong Kong. Moscow booth designed by the Moscow City Tourism Committee won in two categories in London: Best Booth Design and Audience Choice Award. In Barcelona, Moscow was awarded for Best Presentation of Tourism Potential.


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