Moscow received the Russian Creative Awards as the creative region of the year

December 24, 2021
Economy and entrepreneurship

Moscow became the winner of the Russian Creative Awards in the Creative Region of the Year nomination. The Nizhny Novgorod and Ulyanovsk Regions, Khanty-Mansi Autonomous Okrug — Yugra and the Republic of Sakha, included in the shortlist, also competed for the award.

The Russian Creative Awards was granted for the first time. The award ceremony took place on December 18 at the Zaryadye Concert Hall. The Russian Creative Week Forum and the awarding ceremony were included in the official program of the International Year of Creative Economy for Sustainable Development, announced by the UN.

"The fact that Moscow received the first ever Russian Creative Awards as the creative region of the year is an important event for us. The appearance of such an award is significant for the entire professional community. It will give stimulus for the industry’s continuous growth. The creative sector of the capital is developing dynamically. The city is trying to support it in the form of grants, subsidies, educational and acceleration programs, creation of infrastructure",said Natalia Sergunina, Deputy Moscow Mayor.

According to her, 1.1 million people work in the capital's economy creative sector. Development of this industry is a natural consequence of the general vector of the city’s development, that shapes favorable environment for implementation the residents’ creative potential.

An expert council in the field of creative industries was established with the Moscow Department of Entrepreneurship and Innovative Development, aimed at determining the strategy for the industry development. It includes 55 professionals in the field of cinema and animation, architecture and design, publishing, music, advertising and other areas.

"Today, various supporting measures are available to Moscow creative companies. They (measures) are developed as requested by their representatives. Entrepreneurs can receive subsidies for exporting goods and services, participating in exhibitions, marketplacing, advertising on the Internet, training of staff" commented Alexey Fursin, Head of the Department of Entrepreneurship and Innovative Development.

This summer, the first service center for creative business was opened on the Winzavod territory. It works as a one-stop shop both for existing entrepreneurs and those who are just planning to open their own business in this field.

In addition, organizations in the field of culture and leisure can receive preferential loans, partly compensate expenses for procuring or leasing equipment, paying interest on loans and for utility services.

Special grants are intended for Moscow animation studios. One of them is provided to producers of commercial animation. 14 recipients were determined in 2021, and about 84 million rubles were approved for them. This year applications for grants will be accepted until December 24. They will be awarded to original non-commercial animation creators who have awards of specialized contests and festivals. Over10 million rubles was allocated for this type of support.

Photo by Yevgeny Samarin, Press Service of the Mayor and Moscow Government

Made in Moscow

The Moscow Government supports promotion of products of the capital’s creative companies in Russia and abroad. Entrepreneurs can present their products for free under brands Created in Moscow and Made in Moscow at biggest industry exhibitions and festivals.

In 2021, the capital's companies took part in the International Animated Film Festival in the French city of Annecy, the Key Buyers Event international online audiovisual content market, the tent Created in Moscow as part of the Russian Creative Week. Participation of the capital's representatives of creative industries in international art and literary fairs and exhibitions were also arranged.

Developers of modern solutions in the creative field are invited to acceleration programs for scaling up their projects. Besides, they can become members of the Moscow Innovation Cluster, which means having access to its extensive infrastructure, cooperative programs and various development tools.

Training of creative industry personnel

Another focus area is staff education and training, including at the early stages, starting from school. The world's largest network of additional creative education is available to creatively gifted children today. Since 2015, grants from Moscow Mayor were regularly allocated to the most talented students. There are also 20 children's technoparks in the city, in 12 of them training takes place in seven creative focus areas. Among them are animation, digital fashion, design, architectural technologies. The first children's technopark of creative industries “Kosygin Park” started in Moscow this December, on the basis of the Kosygin Russian State University.

The national Russian Creative Awards was awarded for the first time. They are granted to successful projects and events, educational initiatives, creative spaces, creative startups, producers, creative managers and patrons. Over three thousand applications from 72 regions of Russia were submitted for the award. The Russian Creative Awards was organized by the Directorate of the Russian Creative Week and the ‘Creative Economy’ Autonomous Non-Commercial Organization and supported by the Presidential Foundation for Cultural Initiatives.

Source: mos.ru

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