Moscow has now tourism ambassadors. Who is the first and what are they going to do?

September 23, 2019
Tourism and travels

Moscow Ambassadors image-building tourist programme launched in Moscow. It will assist in big tourist events held in Moscow. The launch was announced by Natalya Sergunina, Deputy Moscow Mayor. The project aims to unlock Moscow's tourism potential. Vyacheslav Fetisov, a two-time Olympic champion, a seven-time world champion, a three-time Stanley Cup winner, and a UNWTO tourism ambassador has become the first Ambassador of Moscow.

The program has been established by the Moscow City Tourism Committee in coordination with the Project Management Office for the tourism and hospitality development in Moscow.

The project's launch is timed to the Moscow UNWTO's session, which was held at the Helikon Opera Theatre.

"Attracting ambassadors is a widespread practice in the world. It aims to promote the tourism potential of many cities. The same as us, our potential tourists, residents of various countries, tend to trust people they know, respect and appreciate. Today, we are pleased to announce the launch of the Moscow Ambassadors programme. It aims to increase Moscow's attractiveness and strengthen its position as an international tourist centre," said Natalya Sergunina, Deputy Moscow Mayor.

According to her, key figures of culture and art, renowned businessmen, doctors and scientists, people loving Moscow, world-famous professionals and opinion-leaders will be chosen as Moscow ambassadors. They will tell about hospitality of the Russian capital, the goodwill of its residents, the megacity's opportunities and attractions.

"Megacities accumulate human, economic and intellectual resources of our planet. Cities are becoming the foundation of our world's stability. At the same time, building a dialogue and mutual cooperation between cities, countries, peoples and continents is of particular importance now. It is a great honour for me, as a native Muscovite, to represent my beloved city, my hero city, all over the world," said the first Moscow Ambassador Vyacheslav Fetisov.

Highlights of the Moscow session of the UNWTO General Assembly

The 23rd session of the UNWTO General Assembly was held at the Helikon Opera, with the plenary session 'Everybody Wins: Tourism Development Strategies in Global Cities' as its highlight. It was attended by 270 delegates from more than 60 countries, including UNWTO Secretary-General Zurab Pololikashvili and Vyacheslav Fetisov.

The meeting participants discussed the role of tourism in the development of cities, innovations that change the tourism industry, and new demands of travellers. Natalya Sergunina spoke on the topic: 'Moscow: How the City Development Contributes to the Tourist Flow'.

"The priority principle in the city development is a comfortable environment and conditions for life, work, sports, recreation with family and friends. Improving Moscow for its inhabitants, we at the same time have made it attractive and friendly for tourists," said Deputy Mayor.

According to her, a comfortable environment means any goods and services within a walking distance, a convenient transport system and all related infrastructure, modern public spaces and pedestrian areas, digitalisation of urban services, free Wi-Fi, intelligent security system, leisure options for any taste and new points of attraction.

Natalya Sergunina noted that Moscow has a great potential for tourist flow growth. This year, the Russian capital has been shortlisted for the World Travel Awards, a high-profile tourist award, as the world's best festival and event, sports and urban tourism destination.

Last year, 23.5 million tourists visited Moscow, almost twice as many as in 2010. Tourism contribution to the city budget reached RUB 118 billion, a four-fold growth since 2010.


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