Moscow booth receives two awards at World Travel Market London

November 12, 2019
Tourism and travels

Moscow booth designed by the Moscow City Tourism Committee for the 40th World Travel Market held in London on 4-6 November has won in two categories: Best Booth Design and Audience Choice Award.

More than 30 Moscow projects and attractions have been presented at the booth over the three days. The booth's design features a stained-glass grid made of Kremlin stars, Stalinist high-rises, Moskva River bends and various architectural elements. The colour scheme repeats that of the Moscow Kremlin, and the overall image of the booth refers to the festive Moscow and traditional carved terems.

‘The new concept of the Moscow booth has impressed everybody, including visitors from the UK, Canada, Saudi Arabia, Italy, the USA and France. It surely deserved to win for the best design! We represented Moscow together with the top-ranked Moscow hospitality players: tour sights, travel agencies, hotels and museums,' said Natalya Cherednichenko, Sales and Marketing Deputy Director, Metropol Hotel.

Moscow booth at WTM London had become a venue to strengthen professional ties between the Moscow hospitality and the international community. The exhibition included meetings with tourism offices of Malaga, Delhi, Vilnius, Madrid, Cape Town and Budapest,  members of the international tourism community and representatives of popular online services for travellers.

'The booth's space and unique programme had created a bright and positive image of Moscow. We were pleased to be part of this new modern image of the capital. We can see the practical effect of participation in the exhibition now, as we held talks with aggregators and agencies representing Russia, established contacts and exchanged information with foreign partners from France, Italy, the UK, and outlined partnership package projects with hotels. Besides, the exhibition prompted new competitive ideas of representing the Tsaritsyno Museum in the tourism market,' said Kamila Baidildina, Deputy Director General, Tsaritsyno Museum Reserve.

Presentation of Moscow as a travel destination, run by sports blogger Theo Ogden during the three days of the exhibition, has drawn much attention. The young man and his father Stephen Ogden became widely known in Russia during the 2018 FIFA World Cup thanks to a YouTube video debunking myths about Russia.

At the interactive art session 'Build Your Own Moscow', guests made unique collages of elements depicting Moscow sights, under the guidance of artist Maxim Goshko-Dankov. Also, everyone could go on an interactive VR tour through the history of Russian painting —into the world of artists Ivan Shishkin, Natalya Goncharova and Kazimir Malevich.

'Visitors took a great interest in interactive VR tours of the history of the Russian avant-garde. Over the three days, about 150 people have received printouts of their own paintings with the details of the New Tretyakov Gallery. We already see the effect from participating in WTM London by the large number of target visitors to the exhibition registered on At the WTM, we’ve had an opportunity to tell about the valuable collection of the New Tretyakov Gallery to a wide audience of inbound tour operators, which is expected to attract tourists in the future,' said Daria Pravednikova, PR Department, Tretyakov Gallery.

Soon, the Moscow City Tourism Committee is to present Moscow as one of the business tourism centres at the specialised exhibition IBTM World 2019 to take place 19-20 November 2019 in Barcelona (Spain).

World Travel Market is one of the most high-profile travel events. In 2018, the exhibition was attended by 51,500 people, with 5,000 exhibiting companies.

This year, Moscow has already participated in the leading tourism forums in different countries. World Travel Market Latin America in April was one of them. Moscow booth attracted some 5,000 tourism professionals of Latin America. At the Arabian Travel Market, the biggest tourism exhibition of the Middle East, held from 28 April  till 1 May in Dubai, Moscow presented about 30 projects, with more than 8,500 tourism professionals visiting the Russian capital's booth, and about 980 business meetings and negotiations held.

In June, Moscow booth won a number of awards: Best Booth Design at SITIF 2019 in Seoul, Best Creative Award at BITE 2019 in Beijing, Audience Choice Award at the International Travel Expo in Hong Kong. In October, Moscow took part in the international tourism exhibition ITB Asia in Singapore.

Moscow is one of the 20 most visited cities in Europe, with tourist arrivals almost doubled in eight years. In the next six years, Moscow is likely to get into TOP10, as now it has everything, including well-developed infrastructure, quality hotel services and extensive public transport network.

According to a survey for H1 2019, with data provided by the Moscow City Tourism Committee, people under 34 are the most regular Moscow guests.   Moreover, according to a study by Deliotte made in 2019, millennials have turned to be the most active visitors.  They come to the Russian capital for fresh experiences, attracted by numerous festivals, sports and cultural events.


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