More than 30 projects and attractions presented at the Moscow tourism booth in Singapore

October 24, 2019
Interregional and international affairs

Moscow showed its tourism potential at the international ITB Asia Travel Trade Show in Singapore. The Moscow City Tourism Committee booth presented more than 30 Moscow projects and attractions, with its participants holding some 350 business meetings.

Natalya Suvorova, Deputy Chairman of the Moscow City Tourism Committee, took part in the exhibition on behalf of the Moscow Government. She held a number of interviews and business meetings, including talks with Russian Ambassador to the Republic of Singapore Andrei Tatarin. Also, she met with Head of Business Innovation and Digital Transformation Gan Hui Yu at the office of Singapore Tourism Board. The parties shared best practices in tourism infrastructure development and expressed willingness to cooperate.

Several times a day, the Moscow booth ran a video presentation to tell visitors about the best attractions of the Russian capital and the festival Moscow Seasons. Everyone could fly over Moscow in a VR headset, see 3D Moscow City Business Centre in AR, using smart phone camera pointed at a special AR marker, and sample foods.

According to Dau Naaman, Director General of one of Moscow shipping companies, which took part in the exhibition for the first time, Moscow booth stood out from the others, and it attracted visitors.

'We had a talk with representatives of those countries that do not attend European trade shows because of their remoteness. We expect a flow of new orders soon,' he said.

Moscow representatives have held multiple official and business meetings, and participated in the panel discussion 'Thinking Out-of-the-Box: Winning Hearts of MICE Buyers'. The experts discussed prerequisites for successful corporate business events.

'Scheduled meetings were worthy and potentially attractive both in terms of tourist groups' land arrangement and business tourism. There is a trend of growing flows from Asia related to business events. They are attracted by Russia and Moscow primarily as the main platform for MICE tourism,' said Olga Tkachyova, Deputy Director General of the Moscow River Flotilla.

On 15 October, on the eve of the exhibition, a hockey match was held in Singapore, organised by the Moscow City Tourism Committee together with the Last Game project (#TheLastGame) and the first Ambassador of Moscow Vyacheslav Fetisov. The match aimed to raise awareness of environmental issues.  More than 20 players took part in the game.

Until the end of 2019, Moscow will take part in two more exhibitions — World Travel Market in London and IBTM World in Barcelona.

In 2019, Moscow participates in international tourism forums. In April, Moscow presented its prospects as a tourist destination at the World Travel Market Latin America. Moscow booth attracted some 5,000 professionals of Latin America’s tourism industry, with more than 640 business meetings held with its participants. Moscow presented more than 30 projects at the Arabian Travel Market, a leading tourism trade show in the Middle East, held in Dubai 28 April till 1 May.  More than 8,500 travel business professionals visited Moscow booth, with more than 980 business meetings and negotiations held.

As part of the presentation at the international exhibitions in Asia in June, Moscow booth won several awards: for the best booth design at SITIF 2019 in Seoul,  Best Creative Award  at BITE 2019 in Beijing (China), and Audience Award at the International Travel Expo in Hong Kong.

ITB Asia is one of the leading global tourism trade shows in Asia-Pacific. In 2019, it was attended by more than 1,300 exhibitors from 132 countries. More than 13,000 people visited the trade show in three days. The exhibition targets tour operators, hospitality business and travel companies.


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