From skates to ski suits: Moscow increased export of winter sports equipment

January 1
Economy and entrepreneurship

The volume of Moscow-produced sports equipment delivered abroad amounted to 1.39 million dollars from January to September 2021. This is almost 80 percent more compared to the same period last year, said Alexander Prokhorov, Head of the Moscow Investment and Industrial Policy Department.

"Foreign countries are actively buying goods for winter sports from a domestic manufacturer. All-Russian exports to international markets within the first nine months of 2021, reached 4.07 million dollars. Meanwhile, Moscow's share in the country's sales amounted to 34.2 percent. In terms of exports, it is ahead of the Kaluga and Yaroslavl regions. The capital's supplies of exported goods totaled 1.39 million dollars," he said.

This year’s main buyers of winter sports equipment were neighboring countries — Kazakhstan, Belarus, Kyrgyzstan and Armenia. European countries are also interested in Moscow’s products. For instance, the capital supplied sports equipment to France in the amount of 39.35 thousand dollars, to Serbia — in the amount of 36.61 thousand dollars. In addition, the volume of exports to Italy keeps growing — in the first nine months of this year it had an 18 fold increase.

Foreign buyers purchase skates (exports amounted to 725.97 thousand dollars), cross-country skis (87.88 thousand dollars), ski poles (44.01 thousand dollars), ski boots (217.47 thousand dollars) and ski suits (12.53 thousand dollars). Kazakhstan increased imports of skies for downhill skiing by 148.2 percent, and Belarus — that of ski poles by 183.8 percent in the first nine months of 2021, compared to the same period of 2020,.

The Mosprom Export Support and Development Center, subordinate to the capital's Department of Investment and Industrial Policy, provides individual support to the capital's large and medium-sized businesses. Experts analyze target markets for manufacturers and conduct individual analytics, which helps determine the most effective strategy for the company's entering foreign markets. As part of the buyer's program, they help exporters free of charge with finding contractors, negotiating with potential buyers abroad, and also provide participation in international exhibitions and business missions.


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