Digital Business Hub makes it to European architectural prize finals

August 5
Economy and entrepreneurship

Digital Business Hub (DBH), an innovative city site, has reached the finals of ThePlanAward architectural prize in the Renovation category.

The 22-category European architectural prize was founded by ThePlan journal catering to designers, scientists and students doing research in the field of architecture and construction. The jury is made up of  international experts, including Winka Dubbeldam, Margherita Guccione, Valerio Paolo Mosco, Raymund Ryan, Maurizio Sabini, and many other architects.

“The innovative city site has been created to promote cooperation between technological entrepreneurs, startups, investors and representatives of other sectors at a former cinema built in 1977. We have conceptualised a space open to innovation and experiments. This and the use of modern technologies made Digital Business Hub a centre of attraction for progressive Moscow residents and an ornament of the city,” head of Moscow’s Department of Entrepreneurship and Innovative Development Alexei Fursin said.

The European jury took an interest in the renovated Digital Business Hub building in Pokrovka Street, known as the former Central House of Entrepreneurs, owing to its colour-changing LED façade faced with light-transmitting concrete. The facing is made of high-strength cement and crushed marble mixed with thousands of optical fiber filaments.

DBH will vie for victory in the Renovation category with about 50 architectural facilities from all over the world, including AtelierTao+C studio project, an old beaten cob structure turned into a capsule boutique hotel with a library and the Cultural Centre by the Neri & HuJunshan duo, the doughnut-shaped building of a former two-storey emporium transformed into a cultural facility.   

“DBH is one of five Russian architectural projects on ThePlanAward shortlist. Zaryadye Park will represent Moscow in the PublicSpace category.  Other Russian finalists are the Iskra Park business centre in Moscow, the town-hall in St Petersburg’s Nevskaya Ratusha administrative and business section, and the Brusnizin multifunctional residential compound in Berezovsky, Sverdlovsk Region.


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